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Newsletter Archive: 2015

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. Many of the industry vendors are addressing that problem (the confusion, not Trump) by working together in the Account Based Marketing Consortium which, among other things, ha...
Real Magnet Offers Complex Campaigns Without the Flow Charts
I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. Real Magnet, an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either.
Rating the Crowd-Sourced Marketing Software Review Sites
What began as a whimsical “landscape of landscapes” led to the serious realization that crowd-sourced review sites are the most common type of vendor directory. Fifteen of the 23 sources listed in my original graphic fell into that category.

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